The Refresh Club Signature
FOR HOBO & HATCH
Leona approached us at a turning point. Her brand had matured, her product line had expanded, and her audience had grown, but her website still reflected an earlier stage of the business.
The visual identity was strong, yet the online experience felt fragmented. Navigation lacked hierarchy, product storytelling was underdeveloped, and the structure did not support scale. Conversion opportunities were being missed because the site architecture and layout restricted flow.
Rather than layering updates onto an outdated structure, we assessed the backend, theme capabilities, and user journey in detail. The conclusion was clear: the issue was not cosmetic. The site required a structural reset to properly support growth.
We rebuilt her website's foundation with scalability and clarity in mind with our Signature package.
Web banner and film images by @soleil.visuals
What we implemented
Theme & Layout Optimization
- Transitioned to a new and more flexible theme framework
- Customised homepage sections to strengthen brand positioning
- Designed product pages to elevate storytelling and perceived value
Strategic Restructure
- Rebuilt navigation with clear category logic and simplified paths to purchase
- Defined content hierarchy to guide user attention
- Refined collection structure for better product discovery
Conversion-Focused Improvements
- Improved product recommendation flow
- Integrated trust-building elements across key pages
- Optimised mobile layout for frictionless browsing
Backend Clean-Up
- Removed redundant apps impacting performance
- Streamlined template structure
- Improved loading speed and technical stability
The Result
The new Hobo & Hatch website now reflects the brand’s positioning and future direction. The structure supports scale, the layout enhances storytelling, and the overall experience aligns with the quality of the product.
The transformation was not about making it look different. It was about building a foundation that supports where the brand is going next.
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