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WEB DESIGN WITH INTENTION

The Refresh Club

Transform your Shopify store into a clear, intentional, conversion-driven experience

APPLY TO WORK TOGETHER

Two structured ways to elevate your website, depending on what your brand needs now.

The Refresh Club

A strategic website refresh or full redesign for Shopify brands that need clarity, structure, and stronger conversion without starting over unnecessarily.
Your website should feel calm, intentional, and easy to buy from.


Why The Refresh Club exists

Most Shopify websites don’t need to be rebuilt from scratch.
They need clarity, structure, and a better flow.
The Refresh Club is designed for brands that have outgrown their current website and want a more refined, conversion-supporting experience without months of development.


Our approach

We start with structure, not decoration. Whether we refresh or redesign, the goal is the same:
to create a calmer, clearer experience that supports trust, flow, and conversion.

BOOK A FREE CALL
FAQ

Option 1 - The Refresh Club - Edit

A FOCUSED REFRESH THAT CLARIFIES YOUR EXISTING SITE'S STRUCTURE AND FLOW WITHOUT A REDESIGN.

This is for you if

You have a brand and like your current Shopify theme, but need better flow, structure, and visual clarity.
We work within your current theme to refine layout, simplify navigation, and bring cohesion back into the experience.
This is not a redesign. It is an edit.

  • Your current site feels messy or inconsistent
  • Navigation confuses your visitors
  • You’ve lost confidence sending traffic
  • You want clarity and structure without a full redesign

What we do

  • Audit you existing site structure 
  • Deliver a frame work for you to review (incl. 2 revisions)
  • Editing your existing Shopify layout
  • Refresh homepage, collections, and product pages
  • Clean, structured navigation and menus
  • SEO friendly page structure and hierarchy
  • Visual alignment with your current branding
  • On trend layout, spacing, and typography
  • Instagram feed gallery integration
  • Email capture and popup setup
  • Conversion focused CTA placement
  • Mobile first optimization

What you receive

  • A refined and cohesive Shopify website using your existing theme
  • Clearer pages layout that guides visitors naturally
  • Improved collection and product pages that are easier to scan
  • Simplified navigation that reduces friction and confusion
  • A structured site you feel confident sending traffic to
  • A website that supports sales without a full redesign

Time frame

Fixed timeline 1 week
2 weeks after launch support


Investment

€2950

APPLY FOR THE EDIT

Option 2 - The Refresh Club - Signature

A FULL REDESIGN WITH A PREMIUM SHOPIFY THEME.

This is for you if

A complete redesign with a premium Shopify theme that modernizes your site, improves conversion flow, and aligns your brand with its current level.

  • Your current site feels outdated, restrictive, or misaligned with your brand.
  • Your homepage, collections, or product pages limit conversions
  • You want a modern, premium Shopify theme to elevate your brand
  • You need a website that scales with new products, campaigns, and growth
  • You want a site that functions as a sales asset, not just an online presence

What we do

  • Audit your existing site structure
  • Select and implement a new premium Shopify theme - license included (up to €400)
  • Deliver a frame work for you to review (incl. 2 revisions)
  • Rebuild your site layout and pages for clarity, flow, and conversion
  • Clean, structured navigation and menus
  • SEO friendly page structure and hierarchy
  • Visual alignment with your current branding
  • On trend layout, spacing, and typography
  • Instagram feed gallery integration
  • Email capture and popup setup
  • Conversion focused CTA placement
  • Mobile first optimization

What you receive

  • A fully redesigned Shopify website using a new premium theme
  • A new website built around conversion flow
  • Rebuilt collection and product page
  • Improved information hierarchy across all key pages
  • A site structure designed to scale with launches and campaigns
  • A website that functions as a clear sales asset

Time frame

Fixed timeline 2 weeks
2 weeks after launch support


Investment

€3950
Including a premium Shopify theme license worth up to €400

APPLY FOR THE SIGNATURE

Recent projects

The Refresh Club - Edit

For Serena Diego

The Refresh Club - Signature

For Hobo & Hatch

SPF 50 - Web Design

For Soma Studios

FAQ
What is The Refresh Club?

The Refresh Club is a strategic website service for Shopify brands that need clarity, structure, and stronger conversion without rebuilding everything from scratch unless necessary.

What options are available within The Refresh Club?

Refresh Club offers two experiences:

The Refresh Club · Edit
A strategic refresh using your existing Shopify theme.

The Refresh Club · Signature
A full redesign using a new premium Shopify theme.

What is the difference between Edit and Signature?

Edit improves what already exists while using your existing theme.
If your site still feels aligned but needs clarity and optimization, Edit is the right fit.

Signature reimagines your website entirely including a new shopify theme.
If your site feels outdated, misaligned, or restrictive, Signature is recommended.

Will my existing products and content be kept?

Yes. Products, collections, and essential content are retained and reorganized into a clearer structure.

Will my site be offline during the process?

No. All work is completed in a development environment and goes live only once approved.

Do I need to have everything prepared before we start?

No. We can begin with what you have. I’ll guide you through anything you might need along the way.

Will this help my sales?

A cleaner, clearer experience naturally improves conversions, trust, and time spent on site - all of which support more sales.

How do payments work?

A 50% deposit secures your spot. The remaining balance is due after implementation and prior to launch.

What if I want extra features outside The Refresh Club?

If you need custom sections, deeper strategy, or additional pages, we can quote these separately.

Do you offer support after launch?

Yes. A 2 week post-launch adjustment period is included.
Ongoing support is available separately.

How do I get started?

You can either book a free call to discuss your project and determine the right The Refresh Club option, or fill in the application form if you are ready to proceed.

All projects are reviewed to ensure the right fit.

Clients love notes

“

Your website has exceeded my expectations, a beautiful work of art and it represents my brand's voice perfectly.

”
WEBDESIGN FOR SERENA DIEGO STUDIO
SERENA - BRAND OWNER
“

Thank you so much for your help!! Honestly wouldn’t have even attempted it if it wasn’t for your guidance 🫶🏼🫶🏼🫶🏼

”
WEBDESIGN FOR SOMA STUDIOS
TASH - ARTIST
“

Thank you thank you thank you. Such an amazing collab!

”
PHOTOGRAPHY CONTENT FOR BESPOKE STUDIO
MIE - OWNER
“

Hi Marieke, omg WOW!! I have no words.. photos are insane - thanks a lot you did an amazing work!

”
PHOTOGRAPHY CAMPAIGN FOR REEVA WEAR
SWANN - BRAND OWNER

Ready to elevate your website?

Because each project receives dedicated 1:1 attention, only a few refresh spots are available each month.
Spots fill consistently, securing early is recommended.
Most clients book 4 weeks in advance. To check availability, fill in our application form below and we will come back to you within 48 hours.

START YOUR REFRESH JOURNEY