Web Refresh - Web Design - Branded Visuals
YOUR SHOPIFY STORE SHOULD REFLECT WHERE YOUR BRAND IS NOW, NOT WHERE IT STARTED
Designed for clarity, confidence, and conversion
I design Shopify websites and high-impact refreshes for established e-commerce brands ready for clarity, cohesion, and strategic growth.
Every project is focused, outcome-driven, and structured for measurable results, not endless options or open-ended tweaks.
The Refresh Club
Your website is often the first and most decisive touchpoint of your brand.
When it feels unclear, outdated, or misaligned, it quietly creates friction.
Even when your product is strong.
I work with founders who want their website to feel calm, confident, and resolved.
A site that supports pricing, simplifies decisions, and reflects where the brand is going next.
Who this is for
You already have a product, customers, and traction.
Your Shopify store works, but it no longer feels right.
You are ready to refine it properly, without noise, rush, or endless revisions.
Who this is not for
- Early stage brands still testing ideas
- Budget driven or rushed projects
- Ongoing tweaks without a clear scope
Each project is designed to be focused, complete, and intentional.
How I work
WEB DESIGNS WITH INTENTION
My process is structured and outcome driven.
Every project starts with clarity around scope, timeline, and direction.
There is no open ended delivery and no constant back and forth.
This allows the work to move forward calmly and confidently, and results in a website that feels finished rather than patched together.
Ways to work together
The Refresh Club - Edit
A full refresh within your existing Shopify theme
Edit is a comprehensive redesign using your current Shopify theme as the foundation.
The layout is reworked, colors and fonts are updated, navigation and flow are improved, and key pages are refined for clarity and conversion. The theme stays. Everything else can change.
Edit is right if:
* You like your current theme but it no longer feels elevated
* The layout needs restructuring without switching themes
* Navigation and flow need improvement
* You want a strong visual and functional upgrade without starting from zero
Edit delivers a significantly improved website while keeping your existing theme architecture.
Time frame fixed 1 week
Investment: €2950
The Refresh Club - Signature
A deeper redesign with a new Shopify theme
Signature is for brands that have outgrown their current theme.
This option includes selecting and implementing a new Shopify theme, followed by a full redesign of layout, structure, and key pages. The site is rebuilt within a new theme environment, while keeping your content, products, and brand direction.
Signature is right if:
* Your current theme feels limiting or outdated
* You want a more refined or premium foundation
* You are ready for a bigger visual and structural shift
* You want the website to feel new, not just refreshed
Signature delivers a more transformative result, with a new theme as the base.
Time frame fixed 2 weeks
Investment: €3950
New Shopify theme included
SPF 50 - Web Design
For brands ready for a full build a completely new Shopify website, designed and built from the ground up.
SPF 50 is for brands that do not yet have a Shopify site, or whose current site is no longer usable and needs to be replaced entirely with a new foundation.
SPF 50 is a full website project, including structure, design, and implementation, delivered as a clean, resolved launch.
Time frame 6 to 8 weeks
Investment start at €6500
New Shopify theme included
Limited availability. Subject to fit.
How to choose
If you like your site, but want it to look better, choose Edit.
If you feel something is off and cannot fully articulate why, choose Signature.
If you are unsure, apply and I will guide you to the right option during the application review.